Voice Search; The Future of E-commerce Sector

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             source: freepik.com

Every day new E-commerce stores are coming up, rapidly changing how customers shop. With the help of the internet, transactions are happening at lightning speed, and no business owner can miss out on the opportunity of going digital. Every day new forms of technology are being created to facilitate the ease of online shopping, and one of these features is voice-enabled searches.

With the help of voice search, consumers can now use their voice to order the goods and services they want from E-commerce stores without any hassle. With the rise of voice-activated speakers, voice-enabled shopping has become a huge part of Global E-commerce businesses. Studies by experts have also suggested that the demand for voice-driven user experience is going to rise.

What is Voice Search?

With technological growth, our chances of getting rapid answers and solutions have increased. Voice search helps by enabling users to use their speech to search for questions or give commands.

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source: freepik.com

The same principle applies to E-commerce stores. Here consumers can search for products in the online store without using any manual keyboard. This can be achieved by using their voice, pressing the microphone icon on the E-commerce platform for those who have to buy now and pay later, or using certain identified phrases and AI to turn on the voice search recognition software.

Voice search is often more effective than manual searching in some cases. This is especially true when consumers do not know how to spell certain brand or product names. They can easily use their voice to search the item, and even if they mispronounce, most voice-enabled search AI software is equipped to handle these errors.

Need for Voice Search Optimization for E-commerce Websites

For voice search to work on E-commerce websites, voice search optimization is required. To have a web page means that one needs to follow the best SEO practices. Voice search optimization uses the same formula to ensure the landing pages are correctly optimized for voice searches.

Top Reasons why Voice Search is Important for the E-commerce Market

There are many reasons why voice search in e-commerce is very important. With more people owning a smart speaker or other devices that allow for voice search, it will keep growing. For these reasons, it is important to look at some of these reasons which will make voice search an important aspect of E-commerce in the future and buy now pay later.

  • Provides consumers personalized shopping experience

Voice search in E-commerce is amazing because it offers a personalized shopping experience to consumers. Specified recommendations based on individual preferences can be provided to customers depending on their purchasing habits. Consumers can even repeat orders with just a few words. This makes voice search easier than manually typing out, especially when most devices are now optimized to handle it.

  • An easy solution to get more reviews

It is more convenient to share feedback through voice search by consumers.

  • Saves time for shoppers, increasing the likelihood of increasing the number of loyal customers

When customers find the ease of shopping on a website that allows for voice search, the likelihood of the customer visiting that website again for their needs increases. This is why you will find that the biggest E-commerce websites on any brand are very quick to incorporate voice search for their products. These are also the websites that will have a great AI-based solution for voice search, which recognizes the speech of customers in a more efficient way.

  • Helps with smart shopping

Voice search in E-commerce helps with smart shopping, which is important as most consumers are now purchasing voice-enabled devices. Consumers purchase many home smart speakers to make daily tasks easy, including shopping. Therefore, E-commerce websites that want to cater to this growing number of consumers must incorporate voice search.

Some Challenges in the Path of Implementing Voice Search in E-commerce

Even if the growth of voice search in E-commerce is considerable, it faces some challenges. Below are a few that need to be addressed by E-commerce websites if they want voice search-enabled shopping to rise.

  • The biggest challenge in the park of implementing voice search in E-commerce is changing customer behavior. Customers will need time to adapt to using voice search to buy their products. Other than that, businesses will need to focus on how to get the maximum reach for their products to customers who use voice search.

  • Adding new features to voice search can prove difficult, which is much easier to achieve through manual typing.

  • There is a big privacy concern regarding voice search as many people are reluctant to allow different sites to access their microphones.

What has helped the growth of Voice Search in E-commerce?

Many reasons have led to the growth of voice search in the E-commerce market and have played a major role in shaping E-commerce future trends. Even if the E-commerce market pushed this, consumers' favorable response and other technological advancements have provided it with a favorable ground. Here are a few reasons why voice search in E-commerce will continue to grow and benefit consumers with buy now pay later and the E-commerce market.

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             source: freepik.com

  • On average, a person types about 40 words per minute. This is on a traditional keyboard. If you consider typing on a smartphone keyboard, the time is more. In this fast-paced life of technology, voice-enabled search cuts down this time to less than half.

  • It is perfect for mobile searches. Mobile devices are responsible for more than 50% of all internet traffic, and this figure will keep growing. Vernacular language users find it much easier to use voice-enabled searches than awkwardly using their smartphone’s keyboard to type out their searches.

  • It is the best solution for the digital world, where everything is becoming hands-free. With voice commands, people can use small phrases or even a single word to find relevant products using keywords. With amazing AI-based voice search enabled on most E-commerce websites, this has pushed for more people to use this feature.

Conclusion

Despite its few hiccups, voice search has a bright future in E-commerce. With the rapid growth of E-commerce markets, it would be amazing to watch what all-new ways voice search is going to transform this market.

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